Follow the Honey

Package Design

Follow the Honey was a small business from Cambridge, MA that sells honey and beeswax products from both local and worldwide sources. Now being an online-only store, my goal was to take inspiration from their goals to defend honey bees globally as a way to create a friendly and cute take on their branding in the form of a shopping bag. With a more family-friendly approach, I wanted to modify the branding so that the more neutral color scheme and the bee iconography would be easier to look at, yet still convey what the store was about.